What is your message!
- Combine them to create one sentence.
- Derive your main message - be bold & be explicit.
- Symbollise what you need to say
- Focus on your message throughout the poster.
- the message conveyed should hit the target audience well
- and stay in their minds for a longer period of time to make an impact.
- Graphics in poster matter a lot,
- it is necessary to find the most appropriate graphics
- The graphics can lead to message distortion.
- Colors play a vital role in attracting the audience and retaining their interest
- balance amount of colors that will be used in the design, taking into consideration the message
- The number of colors being used is far important than the way it is used.
- Sometimes using four colors is effective; however, in some cases one or two colors may also have a great impact on the viewer.
- Information overload can spoil the message and confuse the reader
- A posters should have different reading levels in the space available
- to attract the audience, emotional appeal has a greater impact.
- your poster design should have at least some emotional element in it.
- A proper composition creates a combined impact.
- These elements are text, image, layout, color and miscellany.
- The combined influence comes from elements in the poster.
- The location where you want to display the poster is important
- Notice Boards
- Bus Halt
- Public Wall
The targeted audience to whom the message is being conveyed
An effective poster is ...
- Focused : Focused on a single message.
- Graphic : Lets graphics tell the story; uses text lightly.
- Ordered : Keeps the sequence well-ordered and obvious.
An effective poster operates on multiple levels
- source of information
- conversation starter
- advertisement of your work
- summary of your work
- An effective poster uses a visual grammar.
- An effective poster shows, not tells.
- An effective poster attracts enthusiastic audiences
- An effective poster uses a different, visual grammar.
- It shows, not tells. It expresses your points in graphical terms.
- It avoids visual chaos,
- It guides the viewer by using a visual logic
- It emphasizes the main points.
- All elements are visible from 4 feet away
- It displays the essential content - the messages - in the title, main headings and graphics.
- It indicates the relative importance of elements graphically:
- each main point is stated in large type-face headings;
- details are subordinated visually, using smaller type-face.
- The main headings explain the points
- main point is hard to find
- text too small
- poor graphics
- poor organization
- Who will learn something from your poster
- Who will you want to see the poster
27 Poster Design Inspirations