Colors in Graphics Designing

Color is an added dimension to your design

Black and white and shades of gray also create color

Value

• Value is lightness or darkness of an object relative to the background color and other elements.
• Value helps to increase or decrease contrast


• The design with the greatest contrast makes the darker object more dominant.

Creating Movement

• Objects with same value create a static designs .
• Varying values gives a design more dynamic appearance where some stands out while others recede. Such varying values create a hierarchy of importance.
• Lead the Eye
• Pattern with dark to light values leads the eye in the direction of dark to light
• Using colors change the effect of value