Create With Purpose

Adobe Youth Voices Develops the technology skills among youth, providing cutting edge tools and breakthrough learning experiences from creating video, multimedia, digital art, web, animation, and audio to express their voices in society and prepare for 21st centery employment with critical thinking, innovation, collaboration and communication skills. more

June 2, 2011

Mass and Size

Each element of graphics, photos, lines and  text block in a design has a weight/size or mass. Each element in the design has a relative size to the whole.

Overall SizeWhat size to be used to present information?
Will size will limit the design - invitation card has to fit in an envilope
Do we have to convey bigness ?
How do we create contrast with white spaces
eg. Large ad single small graphic and text in the middle

Font Sizes
72 points = 1 Inch (Approx)
Text Spacing
Text Height
Text Width

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