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January 29, 2012

Media Literacy in Youth Education

Media literacy provides youth skills to access, analyze, evaluate, express and create 

media and messages in various forms to influence the society. This skills of inquiry 

and creative self-expression is essaintial in 21st century education.

1. Youth require active inquiry and critical thinking about the messages they receive 

to expands thier media literacy

2. Develop skills to become informed, engage, create and reflect their own 


3. Recognize that media is a part of culture and beliefs and experiences which help 

to develop their own meanings through media

There are 5 key concepts of critical media analysis
1. media messages are constructed

2. media messages are produced within economic, social, political, historical and 

aesthetic contexts

3. the interpretative meaning-making processes involved in message reception 

consists of an interaction between the reader, the text and the culture

4. media have unique 'languages,' characteristics which typify various forms, genres 

and symbol systems of communication

5. media representations play a role in people's understanding of social reality

Uniqueness of Media

Every author is unique: 
Who you are
where do you come from, w
What do you know
Who do you know will affect makes your 'point of view' 
And make your creation different from someone or somewhere else;

Every audience is unique: 
Your message may mean different things to different people 
who they are, where they come from, and what they know and who they know;

Each medium has its own unique language: 
Films created with moving images requires different skills than words on a novel of 

the same story; 

Media can change how people see , reat and live in the real world: 
Watching what you choose to show them (from your 'point of view') can change how 

they look at your subject when they encounter it again in the real world; what you 

show them about a subject also might change how they look at YOU;

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